20 Reasons for Using Social Media (in the company and privately)

20 Reasons for Using Social Media (in the company and privately)

All social media affine readers must now be very strong: There are still many companies that are not yet active in social networks. But it gets even worse: Dozens of people who can not do anything with the social networks and who are more than skeptical about these "newfangled" communication channels come to every non-social media-savvy company.

Seriously, the contrast between social media affine people and businesses and those who suspect or at least are foreign to these networks is often enormous.

As I discuss the intricacies, communication strategies, and benefits of the various networks with clients, other consultants, social media managers, and many of you here and on the social networks,

I have many clients and clients to whom I understand the meaning and benefits of social media and explain the absolute basics.

 So today I put together a list of 50 reasons - 25 for businesses, 25 for individuals - for social media use.

This list is of course not complete and can be expanded at any time. If you do just that in the comments and leave your reasons and best experiences in the social media, everyone benefits from it.

20 Reasons for Companies to Use Social Media Network

1. Fans and customers can be reached quickly and directly.
2. The company can position itself as a competent contact person.
3. Questions from the fans and customers can be answered directly and promptly.
4. Social media provides an excellent channel for customer support.
5. Brands can position themselves clearly on social networks.
6. Companies can use blogs and social media sites to present good working conditions transparently.
7. With an active community, the reach of companies can be enormously increased.
8. Company employees can keep up to date through social media and the corporate blog.
9. Good employer branding significantly simplifies the search for employees.
10. With quality content and constant publishing, customers can become committed to the business and become true brand ambassadors.
11. The use of social media can lead to an open and active communication culture within the company.
12. For young professionals, active companies are attractive employers in social networks.
13. In the social networks, new target groups can be tapped that are difficult to reach via offline media.
14. Employees can be involved in communication through their own contributions. This strengthens the sense of belonging and identification with the company.
15. Problems and complaints can be answered quickly and publicly.
16. Answers to questions are visible to all customers, so some questions need not be asked multiple times.
17. The introduction of new products can be perfectly accompanied.
18. Feedback from customers and fans goes directly to the company and can also reach the responsible authorities internally - assuming the right processes.
19. Employees and customers now expect a presence in social media. If you can not find one, the disappointment is inevitable.
20. Especially on the corporate blog, companies can operate completely freely and shape the communication according to their wishes and ideas.